A sales framework similar to BANT used to qualify leads. It refers to G - Quantifiable goals that your prospect wants to achieve. You can use this to frame your story around how your software helps them achieve their goals. G - Quantifiable goals that your prospect wants to achieve. You can use this to frame your story around how your software helps them achieve their goals. P - Understand the prospect’s implementation plans to achieve their goals C - Understand what their current challenges are
T - Determine the timeframe for the goal
B - Determine the Budget to achieve the goal
A - Understand if they have enough authority to make the final decision
C - Discuss the negative consequences if they don’t achieve their goals
I - Discuss the positive consequences if they achieve their goals