A hard sell involves an aggressive sales strategy where the salesperson directly confronts the prospect's concerns. While this approach was effective in the past and can still generate substantial income in specific contexts, it's mostly considered old-fashioned. Nowadays, many companies lean towards a more gentle and less forceful approach. Hiring news - Information around any new hires for executive positions or job titles related to our ICP. This information is used by Happysales as one of the many sales signals used.