An individual or business that has demonstrated curiosity in a product or service through various means. This could involve actions like completing a form, subscribing to a blog, or providing contact details to receive a coupon.

The procedure of evaluating if a potential buyer possesses specific attributes that make them suitable as a lead. These attributes might encompass factors like budget, authority, and timeline. Common acronyms for lead qualification criteria include GPCTBA/C&I and BANT.

Lead scoring is a technique that orders potential customers based on the benefit they can bring to the business. The aim of lead scoring is to guide sales representatives in determining where to invest their time and effort for optimal profitability.