A marketing-qualified lead is a lead that demonstrates interest in a business due to its engagement with the business's marketing content.

A markup is an amount added to the price of a solution to cover overhead.

The stage a lead moves into, after recognizing a problem where they seek to conduct additional research to discover a solution. Commonly referred to as the MOFU, this stage involves offerings such as case studies and product brochures that position your business as the solution to the problem the lead aims to resolve.

Monthly recurring revenue pertains to the sum a business collects each month, often employed when the business operates on a subscription model.