We are in a sales era where reps are learning how NOT to sell. 

They are moving away from being salesy to becoming trusted advisors and building genuine relationships.

To thrive in this shift, your sales team requires smarter tools and resources, especially the AI edge. The right sales enablement software can provide your team with actionable insights, automate time-consuming processes, and make them more customer-focused. 

Sales enablement platforms can include tools for content management, sales intelligence, prospecting, coaching, and more. For instance, tools like Guru and Paperflite specialize in content management and discovery, making it easier for sales teams to find and use relevant content.

What you choose will depend on your specific use case. If your focus is simply on streamlining content management and discovery, a tool like Paperflite makes sense. However, if you require an extensive platform that offers prospect intelligence, coaching features, and AI agents then tools like Happysales should be your clear choice.

In this article, we'll help choose the best sales enablement tool for your team to drive results in an era where speed, trust, and authenticity impact buying decisions. 

A bird’s eye view of the top 7 sales enablement software  

Here’s a quick rundown of the top sales enablement software.

Top 7 sales enablement software to get the best out of your team

We've carefully curated a list of 7 sales enablement software based on user reviews, industry recognition, and unique capabilities. 

Let’s get started.

1.Happysales 

First up on our list is Happysales. Happysales is a AI-native sales enablement platform that empowers your team to bridge knowledge gaps with up-to-date product, competitor, and prospect knowledge. 

Its AI guides sales by generating personalized messages for each prospect using real-time insights about company profiles, growth signals, and other internet-scale sources like podcasts and news.

The Q&A AI assistance allows your team to provide critical, up-to-date answers regarding competitors, product offerings, objections, and internal company knowledge. You can even connect your knowledge sources so that AI can learn and synthesize. 

Your team can then ask any question, from recent pricing changes to relevant case studies, Happysales AI will always have an answer for you. Plus, you can verify the validity and accuracy of the answers with attachments that link to the source file.

Features

• AI-powered role plays
• Bulk prospecting abilities 
• 100% automated prospect list building 
• Email response suggestions using company info
• AI-generated icebreakers, pitches, and message recommendations 
• Chrome extension for personality insights and 100+ intelligence triggers

Pros

• Straightforward and easy to use platform
• Free AI sales script and email generator 

Cons 

• Initial learning curve 
• Newer platform compared to others 

Pricing 

The pricing is not mentioned on their website. They offer a free plan to get started on their platform. 

2.Highspot

Highspot is an AI-driven sales enablement platform that lets you manage sales content, execute targeted sales plays and playbooks, engage buyers with digital sales rooms, and easily build the onboarding and training program for reps. 

It provides elaborative sales coaching capabilities, ensuring readiness through skill-building exercises and real-time feedback.

Features

• Sales content management with AI search, descriptions, audit, and analytics 
• On-demand resource for sales insights, playbooks including usage data
• Drag-and-drop sales playbook template 
• Transcripts, AI-generated topic summaries, and customer sentiment analysis 
• AI scorecards, automated skill feedback, and reports
• 100+ integrations with popular platforms 

Pros

• Customer support has a lot of resources to help users
• Various integrations are available including Salesforce

Cons 

• Some learning curve in understanding the platform 
• UI can be improved; the platform looks cluttered

Pricing

The plans are not published on their website. 

3.Guru

Next up is Guru, a versatile sales enablement platform that does all the heavy lifting for managers when it comes to sales content management. It automatically captures, organizes, and shares information needed to do more sales. 

Its AI helps your reps find answers to their pressing questions within seconds. Plus, it offers a portal for teams to communicate, collaborate, and connect.

Features 

• Google Chrome browser extension to add knowledge base to different apps 
• AI-powered enterprise search engine for company info 
• AI training center for all rep questions with usage data 
• Automated reminders to help SMEs keep content fresh
• Suggested answers and trending answers in Slack
• Content recommendations and templates

Pros

• Easy to use and understand
• You can ask questions mid-demo and get instant answers

Cons 

• The search function doesn’t always pull out accurate content
• Chrome extension is buggy  

Pricing

Plans start at just $15 per user/month. A free 30-day trial is available. 

4.Seismic 

Seismic addresses different challenges of sales enablement by integrating content management, training, and data-driven insights into one solution. 

The platform adds value at every stage of the sales process, from onboarding new reps to closing deals with personalized content. By offering a centralized hub for sales collaterals, training resources, and certificates, along with content usage data, your teams get everything they need to respond swiftly to uncertainty in sales. 

Features 

• Sales content management to build, maintain, and control resources 
• Easy-to-create lessons, events, and certifications
• AI-powered content recommendations 
• Insights and analytics for which content is working 

Pros

• You can create landing pages for different topics
• Reduces opportunities for duplicate content pieces

Cons 

• The search function needs improvement
• Getting started can take some time

Pricing

The pricing details are not present on their site. 

5.Allego 

Allego is a modern sales enablement platform that allows easy access to learning modules and content. Designed for the convenience of sales reps, it blends learning, sales content management, and coaching into daily workflows with its 120+ integrations.

Its digital sales rooms allow reps to share content in a secure environment and sell virtually. Allego’s conversation intelligence helps you understand how your messaging is resonating in the market.

Features 

• AI call analytics, actionable insights, and next steps
• AI-powered sales simulations and recommendations 
• Deal sentiment analysis 
• Automated feedback and remediation 
• AI-driven digital flashcard game 
• Generative AI search for instant answer search 

Pros

• Easy to use with good integrations 
• The support team is responsive 

Cons 

• Some parts of the platform can be a little cumbersome
• Some features are only available on the web, not on the mobile app

Pricing

Pricing for different plans is available on request.

6.Mindtickle

Next up on our list of top sales enablement software is Mindtickle. It is a platform that lets you build seller knowledge, skill sets, and winning behaviors through the power of AI. Mindtickle allows businesses to scale enablement programs and map skill development to key business outcomes. 

It expedites the launch of enablement programs using templates, ready-to-deploy programs, and AI-generated program outlines so that you can build and execute training programs in no time. 

Features 

• Ability to build sales enablement programs 
• AI-driven reinforcement and practice exercises
• Ready-to-deploy programs and AI program outline creation
• Individual and team skill attainment metrics
• Sales certification and gamified leaderboard 
• Virtual role plays for pitches, demos, and more

Pros

• Simple to use and launch 
• Easy certification process 

Cons 

• Loading times could be improved
• Sometimes the integrations are cumbersome 

Pricing

The pricing is not available on their website. 

7.Spekit

Last but not least on our list is Spekit, an AI-powered sales enablement platform that seamlessly connects with tools like Salesforce, HubSpot, and Clari. 

It provides sales reps with instant access to answers and deal-accelerating content directly within their workflows. Spekit offers personalized, real-time training and updates and features like in-app quizzes to improve knowledge retention.

Features 

• AI content recommendations
• Notification of time-sensitive changes, new resources, and announcements
• Short, in-app quizzes and assessments for reps
• AI analysis of meeting transcripts, emails, and more
• Knowledge base creation with content templates
• Built-in analytics to track training and content engagement

Pros

• Flashcard type, skimmable content
• Searchable content library

Cons 

• Customized reporting could be improved
• Search functionality makes it hard to look for something 

Pricing

The plans start at $20 per month. 

Feature checklist for choosing a sales enablement software

As you invest your hard-earned money in a sales enablement software, ensure that it has the following features to get the maximum ROI on your investment. 

1.AI-guided selling

With smarter buyers in the market, sales teams are under immense pressure to meet quotas and close deals quickly. AI-guided selling has become the need of the hour for reps and is emerging as an essential feature for every sales enablement software. 

AI uses advanced algorithms to analyze vast amounts of customer data, providing sales reps with actionable insights and responses that power highly personalized interactions. Personalization, real-time data, and AI assistance together increase the chances of successful sales.

2.Coaching and training 

Every manager is juggling a hundred different things, making it hard to find the time to coach their reps. To bridge this gap, having AI-based coaching and training features is also important in your sales enablement platform. 

This may include AI-driven role-playing exercises that simulate real-life sales scenarios along with continuous AI-based evaluations and targeted feedback. Such training ensures that your sales reps remain prepared, confident, and up-to-date with the latest knowledge, all without requiring the manager’s intervention. 

3.Content personalization

Personalization is key in modern sales. The sales enablement software you choose should provide customizable content, material, and sales pitches for each prospect. Every prospect is unique and so should your communication with them. 

Content recommendations, next steps including follow-ups, template customization, and email response suggestions based on prospects’ personalities make the conversations more impactful and less robotic. 

4.Analytics and reports

For measuring the impact of your sales enablement efforts, the software should track key performance metrics such as win rates, deal progress, and successful calls. 

It should also provide insights into the most frequently used sales resources, offer scorecards, and conversation intelligence like sentiment and moment analysis. These analytics and reports help identify which reps need more focused training. 

5.Integrations

Two-way integrations with existing CRMs and other tools are a must. Your software should support integrations to ensure smooth data flow and a complete picture of your sales enablement efforts.  

The availability of APIs for custom integrations is also essential, allowing you to build unique solutions that meet specific business needs, such as syncing with a proprietary lead-scoring app or a specialized industry tool.

6.Content management

Managers cannot be available 24/7 for reps. This is why your software must have a centralized repository for all sales content, making it easy to find and use the right materials at the right time. Features such as tagging, categorization, version control, and search capabilities can make content management even more efficient. 

Why does Happysales stand out as a sales enablement software?

Out of all the above tools, Happysales emerges as innovative sales enablement software that offers tools, resources, and coaching for your reps to meet and exceed their quotas.

It empowers your reps with AI-guided selling, bridging knowledge gaps with up-to-date AI insights on your product, competitors, and prospects. Using Happysales, your reps get accurate, real-time answers to buyer queries, eliminating any delays while improving both buyer 

experience and efficiency. 

Its email response suggestions add value at different stages of the sales cycle. You also get the flexibility to integrate its AI with your own knowledge sources as well as verify and validate the information produced with source links. 

All of this makes Happysales a complete sales enablement platform. You can sign up for Happysales right away and download their Chrome extension for free.

FAQs 

Q. What are some challenges in implementing sales enablement software?

Be aware of Resistance from sales reps to adopt new technology into their existing workflows, integration issues with existing tools, the complexity of training reps, and ensuring the team's consistent usage of the software.

Q. How can businesses measure the ROI of sales enablement software?

Businesses can measure the ROI of their sales enablement software by tracking factors such as conversion rates, length of sales cycle, revenue growth, and more. Analyzing these metrics before and after deployment helps determine the software's impact.

Q. What are the components of sales enablement?

The components of sales enablement include content management, training and onboarding, sales coaching, performance analytics and reports, and automation of processes to expedite the sales workflows.